Umami
Umami is a modern, open-source analytics platform that gives you a friendly alternative to Google Analytics, Mixpanel, and Amplitude. Built with TypeScript and Next.js, it provides both traditional web analytics and advanced product analytics features — audience segmentation, cohort analysis, and user journey tracking — all while respecting visitor privacy. Self-hosted or cloud, Umami is the analytics stack TWIF Directory itself uses every day.
Key Features
- Web analytics — Track page views, unique visitors, bounce rates, and visit duration across multiple websites
- Product analytics — Understand user behaviour with detailed event tracking, funnels, and retention analysis
- Audience segmentation — Slice your data by country, browser, device, OS, and custom properties
- Cohort analysis — Group users by shared characteristics and track their behaviour over time
- User journey tracking — Visualise the paths users take through your website or application
- Real-time dashboards — Live data with no delays, customisable to show exactly what matters
- Multi-website support — Manage all your properties from a single instance with team access controls
- API access — Full REST API for integrating analytics data into your own tools and dashboards
Why Use Umami?
Umami strikes the perfect balance between simplicity and depth. Unlike basic analytics tools, it offers product analytics features like cohort analysis and user journey tracking that help you understand not just how many people visit, but how they behave. It is fully GDPR-compliant out of the box — no cookie banners, no data collection consent required. With 37,000+ GitHub stars and an active community, it is one of the most popular self-hosted analytics platforms available.
Use Cases
- Website owners wanting privacy-friendly, self-hosted analytics
- Product teams needing user behaviour insights without third-party tracking
- Developers and sysadmins monitoring multiple applications from one dashboard
- Anyone migrating from Google Analytics to a privacy-first alternative
Platform
Linux · Docker · Node.js · Self-hosted · Cloud
Licence
MIT License