Plausible Analytics
Plausible is a lightweight, open-source web analytics platform that provides real-time website statistics without collecting any personal data. Built with Elixir and designed as a cookie-free alternative to Google Analytics, it delivers everything you need to understand your traffic while respecting visitor privacy. Whether self-hosted or used as a cloud service, Plausible gives you clear, actionable insights with minimal overhead.
Key Features
- Real-time dashboard — Live visitor numbers, top pages, referrers, and countries updated as they happen
- Cookie-free tracking — Fully GDPR, CCPA, and PECR compliant without cookie banners or user consent dialogs
- Custom events — Track downloads, form submissions, button clicks, and any custom user interaction
- Goal tracking — Set and measure conversion goals, from newsletter signups to purchases
- Campaign tracking — Monitor UTM-tagged campaigns to see which marketing channels drive traffic
- Email reports — Scheduled weekly or monthly reports delivered straight to your inbox
- API access — Full REST API for programmatic access to your analytics data
- Multi-site support — Manage all your websites from a single dashboard with easy team collaboration
Why Use Plausible?
Plausible strips away the complexity of traditional analytics tools. You get the metrics that actually matter — page views, unique visitors, bounce rate, visit duration, top pages, and traffic sources — without the noise of thousands of vanity metrics. For privacy-conscious website owners, its cookie-free approach eliminates the need for GDPR consent dialogs while still providing accurate traffic data.
Use Cases
- Small-to-medium websites wanting simple, privacy-friendly analytics
- Bloggers and content creators tracking audience engagement
- Businesses needing GDPR-compliant analytics without cookie banners
- Self-hosting enthusiasts wanting full control over their analytics data
Platform
Linux · Docker · Self-hosted · Cloud
Licence
GNU Affero General Public License v3.0 (AGPL-3.0)