Overview

Mautic is the largest open source marketing automation platform, self-hosted on your own infrastructure. It combines contact management, campaign automation, email marketing, landing pages and lead scoring in a single PHP application, so you can run drip campaigns and nurture leads without paying a per-contact subscription to a marketing SaaS. Mautic is developed by a worldwide community and governed by the Mautic project of the Open Source Collective.

Key Features

• Campaign builder: Click-and-drag visual builder for multi-step campaigns with decisions, conditions and actions
• Email builder: Drag-and-drop email and landing page creation, optimised for mobile and cross-client rendering
• Contact management: Unlimited contacts, custom fields, tagging and dynamic segmentation
• Lead scoring: Score contacts by behaviour and profile data to route the hottest leads to sales
• Omnichannel: Campaigns across email, SMS, WhatsApp, web notifications and social channels
• Forms and tracking: Standalone forms, page and asset tracking, and anonymous-to-known contact stitching
• Privacy by default: Built-in tooling for GDPR and other data privacy legislation, with full data sovereignty
• REST API and webhooks: Automate and integrate Mautic with the rest of your stack
• Extensible: A large plugin and integration ecosystem, plus official Docker images for deployment

Why Use It

Mautic is the heavyweight choice in this category. Where a lean newsletter tool sends campaigns, Mautic manages the whole funnel: it tracks what contacts do on your site, scores them, branches them through visual campaigns and hands the winners to your CRM. Because it is GPL-3.0 licensed and self-hosted, there are no per-contact fees and no vendor lock-in — your contact database stays on your own server, which matters for organisations with strict data protection obligations.

Use Cases

• Running newsletters and drip campaigns with behavioural branching for a small or mid-sized business
• Nurturing and scoring leads for a sales team without paying for HubSpot or ActiveCampaign
• Marketing automation for non-profits, public bodies and EU organisations that must keep contact data in-house
• Adding marketing automation to an existing self-hosted stack (CRM, e-commerce, CMS) through the API

Platforms

Self-hosted web application — PHP (Symfony); official Docker images available; runs on Linux with MySQL/MariaDB.

Licence

Open Source — GNU General Public License v3.0 (GPL-3.0).

Website

https://www.mautic.org/

Alternatives

• Listmonk — lean self-hosted newsletter and mailing list manager (AGPL-3.0, Go)
• Keila — 100% open source newsletter tool with privacy-first analytics (AGPL-3.0, Elixir)
• Browse all self-hosted tools — the full TWiF directory